Friday, May 5, 2017

Mission Statement for Project #4

Collection Basket is a company that sends donations to the military. The company will be associating and working with the United States Postal Service. This will help the personnel of the military remember that their actions and struggles are recognized and help them remember that many care for them. Although the company is based on donation to the military, it also will try and work with the Salvation Army to help the poor.

Project #4


The Mystery Box

J. J. Abrams, American film director, composer, and screenwriter talks about why he is so invested in mystery. He was heavily involved in Lost as its co-creator and was involved with many other movies and TV shows which contain mystery. Abrams says that his love for mystery started with his late grandfather, Harry Kelvin, who owned an electronics business and would unscrew and open all kinds of electronics and got the young Abrams interested in all sorts of crafts.

Abrams then was given a Super 8 camera by his grandfather and later got a synthesizer which he used to make things. Abrams was also into magic tricks and his grandfather sometimes took Abrams to a magic store, Lou Tannen's Magic, in New York City. Abrams bought a box from that store but realized that he had never opened it. Abrams then realized that the reason he had never opened the box was because that it represented his late grandfather and also the unopened box represented the hope and potential of what was stored inside. It created endless possibilities which drew Abrams even closer to the endless possibilities stored in the mystery genre.

Abrams realized that mystery boxes were in whatever he did, like Lost. Mystery boxes were always present at points in the story whenever there were questions. These mystery boxes brought content and character to the screen.

I loved Abrams sense of humor throughout the whole video. He also liked how he used many references like "Star Wars", "E.T.", and "Jaws". He also had a very rich childhood where he molded his dreams into reality, something not many kids have the opportunity to do. His overall speech is something that I will forget in the back of my mind but It will surface itself again.


Thursday, May 4, 2017

20 Design Rules You Should Never Break.

     This article lists 20 important designing rules you should never break. The article has simple explanations for what you should never do and how to follow each rule. This article was posted by Mary Stribley, a graduate from Perth University.

The rules are as follows:

1.) Don't Forget To Kern: Space letters appropriately.

2.) Don’t Disregard Readability/Legibility For Aesthetic Reasons: Keep everything colored and well sized. 

3.) Keep Your Line Lengths Short: Keep the readers attention by making sentences small and easy to read.

4.) Have Purposeful Hierarchy: Arrange colors and words to give various elements of the design importance.

5.) Practice Appropriate Word Spacing: This is similar to the first rule but the words should be spaced correctly. 

6.) Use The Correct Alignment: Align everything correctly and use one of the four alignment types: left aligned, right aligned, centered, and justified.

7.) Always Use A Grid: Use a grid to help align elements in the design and as part of your design.

8.) Always Design For Your Audience: If you are making an invitation card then give the card balloons, cake, and confetti. Do not give the card a drab design.

9.) Avoid Widows And Orphans: Move the preceding word down a line to avoid widows and orphans

10.) Have A Logical Color Palette: Color can look very appealing when placed in the right way, and color theory can be applied to create certain atmosphere. 

11.) Have A Consistent Front Palette: Write by using a small selection of word fonts (Stribley recommends around 2-3) to keep everything simple and easily for the eye.

12.) Never Use Display Fonts For Body Copy: Use display fonts for small areas of text to keep it simple and easy to read. Use other fonts for larger bodies of text.

13.) Never Stretch Type: Stretched fonts can ruin the design, so a different font is necessary to fill up the desired space.

14.) Avoid Color Discord: Do not clash colors that do not mix, keep the colors appealing and and easily readable.

15.) Don't Think Of White Space As Empty Space: Do not try to fill every square inch of the canvas with objects, use the empty space as an important tool in design.

16.) Don't Follow Design Trends: Trends can easily bring in popularity, but will eventually fade away. Try to make new designs based on what people like in certain designs and why they like them.  

17.) Use The Right Tools: Always use the right tools to get the job done. An example used is how raster graphics are pixelated when zoomed in enough, and how vector can be scaled to any size without losing its quality.

18.) Consider Your Medium: With design it is important to know what you are working with. Stribley gives an example: words should be on both pages of a book instead of combined to be less appealing. 

19.) Learn The Rules Of Grammar: When writing on the design, keep in mind the rules of grammar to correct any punctuation and spelling errors.

20.) Don't Use Too Many EffectsEffects may be a blast to play with, but there is a such thing as too many effects. Do not go overboard and use simple designs when needed.

These rules are straight forward, easy to follow, and are important to any designer. As a bonus, I think it is worth noting that many of Stribley's 20 rules are on grammar, punctuation, spelling, and word placement, all of these are very important but many forget to follow the rules of English.

Monday, May 1, 2017

My Favorite Movie Poster

My favorite movie poster is probably the one for Rouge One: A Star Wars Story. The reason I like it so much is because it conveys a different feeling than most of the other Star Wars Posters. The poster shows no force users with the exception being Darth Vader, but he has no character development or significant moments, (other than that totally awesome scene where Vader easily mows down the line of Rebel soldiers like it was nothing), but besides that taking him out would not change the story in the least.

The story is centered around normal humans with no force powers and does not include any light sabers like previous posters for Star Wars. The poster gives the main cast heroic shots that display them with calm but ready faces for the upcoming danger faced in the movie. From my opinion it also gives a small feeling of the crews fate, but to not spoil the ending, they are shown as legends that will be remembered forever.

Rouge One poster that is described: http://a.dilcdn.com/bl/wp-content/uploads/sites/6/2016/10/rogueone_onesheetA.jpg