Friday, April 21, 2017
Thursday, April 20, 2017
Cigarettes & Red Vines: Making 'The Master' Interview with Dustin Stanton
This interview was based around the creation of the movie 'The Master'. The interviewee was Dustin Stanton, an art director who was in charge of making movie posters for movies such as: The Master, Punch-Drunk Love, There Will Be Blood, J.K.'s Magical World of Fantastical Beasts And Where to Find Them, V is for Vendetta, There Will Be Blood, and many more.
Before he was an art director, Stanton loved movie posters in high school where he had a job to save some money for art school so he could be an art major. Stanton began to work independently in 2009, after he left the agency Concept Arts where he previously worked. He moved between various agencies so he could learn how to be a good art director. He then met Peter Thomas Anderson, the director and co-producer of the movie 'Magnolia', a drama about about people in search of happiness in San Fernando Valley. Anderson made a good impression with Stanton, and they have been working together for more than 14 years.
Stanton is first asked about the process of making Magnolia's movie poster. The movie's cast was made up of famous actors like Jeremy Blackman, Philip Baker Hall, Melinda Dillion, Philip Seymour Hoffman, Ricky Jay, William H. Macy, Alfred Molina, Julianne Moore, John C. Reilly, Jason Robards, Melora Walters, and Tom Cruise. To advocate that the movie was not a "Tom Cruise" movie, they wanted the whole cast be the strength of the movie. So they did not put Cruise's face on the poster. Stanton also did the ads for the newspaper, Golden Globe, and Academy and the dvd, vhs, and soundtrack packages.
The second question for Stanton was about the movie poster for "Punch-Drunk Love", a romantic comedy-drama starring Adam Sandler, Emily Watson, Philip Seymour Hoffman, Luis Guzmàn, and Mary Lynn Rajskub. Stanton is tasked with creating a poster for the movie. He knew it was more light hearted compared to Magnolia (that is typically how Adam Sandler's movies are). The movie poster was decided to be the moment when Barry Egan (Sandler's character), and Lena Leonard (Watson's character) meet in the hotel lobby in Hawaii.
The Third question was about the movie poster for "There Will Be Blood" staring Daniel Plainview and Paul Dano along with Kevin J. O'Connor, Ciarán Hinds, and Dillion Freasier. The film's teaser had many beta designs which can be found on Stanton's site. These were the result of Stanton experimenting with many different designs. Stanton explains that the final two designs that made the cut were the front of a book, a suggestion by a director and a shot of Plainview.
"The Master" is a psychological drama about an ex-soldier, Freddie Quell, who is struggling to cope with life after the infamous World War II. Quell then meets a religious leader, Lancaster Dodd, who advocates "The Cause". Quell then follows Dodd to try and change his ways. When Stanton was brought in the movie was mostly done. He even had the opportunity to watch the movie several times.
Stanton was asked how he came design the teaser, a bottle of alcohol that represents, in Stanton's words, "the ocean and this toxic liquid and this sense of drowning or failing OR healing and getting better. The water line through the title is kinda that divide that creates sink or swim, that point of tension." He used a picture of a bottle and edited it with Photoshop, and he also worked on the covers for the Blu-Ray and DVD holders. Stanton even put together a newspaper, "The Cause Footpath", which was inspired by Mike Kaplan's "Orange Times", a newspaper that was about the movie "Clockwork Orange". "The Cause Footpath" is a newspaper that was made for "The Master" which was planned to keep everyone talking about it.
Dustin Stanton has long since found his place to practice and improve his talent of making interesting poster teasers. He is someone to look up to an aspire to be if said person is going for graphic design as a major. And with the help of Peter Thomas Anderson, he had created many new posters for many different movies since 2013.
Before he was an art director, Stanton loved movie posters in high school where he had a job to save some money for art school so he could be an art major. Stanton began to work independently in 2009, after he left the agency Concept Arts where he previously worked. He moved between various agencies so he could learn how to be a good art director. He then met Peter Thomas Anderson, the director and co-producer of the movie 'Magnolia', a drama about about people in search of happiness in San Fernando Valley. Anderson made a good impression with Stanton, and they have been working together for more than 14 years.
Stanton is first asked about the process of making Magnolia's movie poster. The movie's cast was made up of famous actors like Jeremy Blackman, Philip Baker Hall, Melinda Dillion, Philip Seymour Hoffman, Ricky Jay, William H. Macy, Alfred Molina, Julianne Moore, John C. Reilly, Jason Robards, Melora Walters, and Tom Cruise. To advocate that the movie was not a "Tom Cruise" movie, they wanted the whole cast be the strength of the movie. So they did not put Cruise's face on the poster. Stanton also did the ads for the newspaper, Golden Globe, and Academy and the dvd, vhs, and soundtrack packages.
The second question for Stanton was about the movie poster for "Punch-Drunk Love", a romantic comedy-drama starring Adam Sandler, Emily Watson, Philip Seymour Hoffman, Luis Guzmàn, and Mary Lynn Rajskub. Stanton is tasked with creating a poster for the movie. He knew it was more light hearted compared to Magnolia (that is typically how Adam Sandler's movies are). The movie poster was decided to be the moment when Barry Egan (Sandler's character), and Lena Leonard (Watson's character) meet in the hotel lobby in Hawaii.
The Third question was about the movie poster for "There Will Be Blood" staring Daniel Plainview and Paul Dano along with Kevin J. O'Connor, Ciarán Hinds, and Dillion Freasier. The film's teaser had many beta designs which can be found on Stanton's site. These were the result of Stanton experimenting with many different designs. Stanton explains that the final two designs that made the cut were the front of a book, a suggestion by a director and a shot of Plainview.
"The Master" is a psychological drama about an ex-soldier, Freddie Quell, who is struggling to cope with life after the infamous World War II. Quell then meets a religious leader, Lancaster Dodd, who advocates "The Cause". Quell then follows Dodd to try and change his ways. When Stanton was brought in the movie was mostly done. He even had the opportunity to watch the movie several times.
Stanton was asked how he came design the teaser, a bottle of alcohol that represents, in Stanton's words, "the ocean and this toxic liquid and this sense of drowning or failing OR healing and getting better. The water line through the title is kinda that divide that creates sink or swim, that point of tension." He used a picture of a bottle and edited it with Photoshop, and he also worked on the covers for the Blu-Ray and DVD holders. Stanton even put together a newspaper, "The Cause Footpath", which was inspired by Mike Kaplan's "Orange Times", a newspaper that was about the movie "Clockwork Orange". "The Cause Footpath" is a newspaper that was made for "The Master" which was planned to keep everyone talking about it.
Dustin Stanton has long since found his place to practice and improve his talent of making interesting poster teasers. He is someone to look up to an aspire to be if said person is going for graphic design as a major. And with the help of Peter Thomas Anderson, he had created many new posters for many different movies since 2013.
Friday, April 14, 2017
Thursday, April 13, 2017
Tim Brown: Designers - Think Big
Tim Brown is a CEO of the IDEO firm, a firm of "innovation and design". As a kid, he was inspired by trains and railroads. Isambard Kingdom Brunel made the Great Western Railway, his greatest creation. Brunel had said that he wanted passengers to feel as if they were flying through the countryside. Brown based his own professional designing on the idea of creativity. He explains how Roger Martin, a professor at the University of Toronto, came up with the term "integrative thinking" the ability to exploit opposing ideas and opposing constraints to create new solutions.
Brown's firm is based around both Martin's "integrative thinking" and the term "design thinking", a combination of business, design, and social studies. His company specializes in helping other companies think up of a business or a product. He encourages all designers to not start by thinking up a prototype and drawing up a plan, but use their creativity and build prototypes before based on integrative and design thinking.
Brown's firm is based around both Martin's "integrative thinking" and the term "design thinking", a combination of business, design, and social studies. His company specializes in helping other companies think up of a business or a product. He encourages all designers to not start by thinking up a prototype and drawing up a plan, but use their creativity and build prototypes before based on integrative and design thinking.
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