Tim Brown is a CEO of the IDEO firm, a firm of "innovation and design". As a kid, he was inspired by trains and railroads. Isambard Kingdom Brunel made the Great Western Railway, his greatest creation. Brunel had said that he wanted passengers to feel as if they were flying through the countryside. Brown based his own professional designing on the idea of creativity. He explains how Roger Martin, a professor at the University of Toronto, came up with the term "integrative thinking" the ability to exploit opposing ideas and opposing constraints to create new solutions.
Brown's firm is based around both Martin's "integrative thinking" and the term "design thinking", a combination of business, design, and social studies. His company specializes in helping other companies think up of a business or a product. He encourages all designers to not start by thinking up a prototype and drawing up a plan, but use their creativity and build prototypes before based on integrative and design thinking.
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